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Important Tips for Marketing a Car Dealership


Today’s car dealership market is more competitive than ever. The internet has introduced more ways for potential buyers to find what they want at the price they want. This is why it is so surprising that many dealerships have not yet embraced the great digital tools they can use to improve their sales and reach. Modern marketing techniques can deliver important information that boost monthly sales and increase sales volume every month. Looking for a few tips on what to use to increase your sales? Here are some that can make your numbers sing.

Strong Customer Relationship Management Software

Most of the brands out there will provide management software that is ready to go and even the training to go with it. It will provide you with corporate content that is worth its weight in gold. This is also a tool that can help you to personalize your marketing outreach, making that particular avenue even more valuable. If your brand doesn’t provide you with one, you can find several great CRM dealer tools that will fit your budget and needs.

Assign Digital Marketing

You will need to assign one person in the dealership who is responsible for all your digital marketing. This will allow that person to get the big picture of what your marketing program looks like and make sure it is implemented. As with many things in life, if you simply decide that the dealership is going to do this without making one person responsible, everyone will think it is someone else’s job. Marketing by committee is never a pretty picture.

Once that is done, you don’t have to leave the whole burden of it on their shoulders. If you cross train several others in the dealership on how to use the tools, you will never be left without a plan. As long as one person is in charge of the big picture, others can be part of it, such as posting new social media messages throughout the day or adding in images as the day progresses.

Send a Newsletter

Email is still the best generator of interest and newsletters are a great way to stay in touch with old clients and reach out to potential clients who are considering buying. It is okay to start with a generic newsletter; it is better than nothing. But once you have gotten the hang of writing and sending one, start thinking about creating a newsletter that reflects your dealership and isn’t just a cookie cutter version of everyone else’s news.

Be Mobile Ready

More and more these days everyone is turning to their smart phones for ideas on purchases and information. Don’t be left out of this new revolution. Make sure both your website and all your social media pages are mobile ready for that new generation of buyers. With Google’s announcement to change their algorithms to rank mobile sites higher, this is more important than ever if you don’t want your site to get lost in the shuffle. The digital age is here to stay, you can either be a part of it or get left behind.

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